Contact us to find out more about our specialisations and determine which course is the best fit for you.
What is a specialisation?
Specialisations (postgraduate courses) and majors (undergraduate courses) allow you to study several units on a topic of interest within your chosen course.
Specialisations offer the opportunity to hone your skills across emerging fields related to your degree, including:
- Marketing
- Finance
- Software development
- Cybersecurity
- AI
- Data analysis
- Project management
Your second year of studies is when you typically finalise your choice of specialisation, but you can choose your preferred topic much earlier – even before you begin your degree.
Which specialisation should I choose?
Major: Marketing
What you will learn
Master essential marketing concepts, such as
- Understanding consumer behaviour
- Conducting market research
- Launching innovative products and services
Learn to develop effective communication strategies that build long-term customer relationships and create value for customers, stakeholders, and businesses.
Benefits
- Key skills in analysis, communication, and creativity
- Practical experience through internships and projects, boosting employability in various high demand roles
- Technological proficiency, strategic thinking, and adaptability
- Networking opportunities, a global perspective, and entrepreneurial skills
Future roles
Graduates can pursue various roles including:
- Marketing Manager
- Brand Manager
- Market Research
- Analyst
- Digital Marketing Specialist
- Advertising Manager
- Sales Manger and many more
Major: Finance
What you will learn
Master essential financial concepts, such as
- Understanding financial markets and investment strategies
- Managing corporate finances
- Analysing financial data
Learn to develop effective financial plans that enhance organisational value and support decision-making processes.
Benefits
- Proficiency in financial principles, software, risk management, and adaptability
- Key skills in analysis, problem-solving, and strategic thinking
- Practical experience through internships and realworld projects, enhancing their employability in various high-demand roles
- Networking opportunities, a global perspective, and entrepreneurial skills
Future roles
Graduates can pursue various roles including:
- Financial Analyst
- Investment Banker
- Risk Manager
- Portfolio Manager
- Corporate Finance
- Manager and more
Specialisations available in
Bachelor of Business
More about this course
FAQS about specialisations
This is important as it contributes to the level of motivation that you will demonstrate in your studies! You are investing your time, therefore investing your interest too.
What are the subjects I need to complete?
Each course will have its allocated core units that are related to your Major/Minor, your course handbook will be your best guide in knowing these subjects.
Speak to your Course Coordinator to get started!
You are expected to declare your Major/Minor by your 2nd year in your courses. Need more info? See your Course Coordinators.
Both degrees and professional qualifications play a vital role in many fields, demonstrating your expertise and competence in the area of you major/minor chosen.
Do I really need a Major and why?
Yes! Your major defines your degree and shapes your career path. It helps potential employers understand your areas of expertise and match you with the right job opportunities.
Is having a Minor important for my course?
A minor is not always required, however, it provides an opportunity to explore additional areas of interest, enriching your overall knowledge and complementing your major. This broader understanding can enhance your expertise and strengthen your learning in your primary field of study.
What if I want to change my Major/Minor later on?
Changing your major or minor is quite common and usually possible. However, it might extend your time in your degree if the new major has different requirements. It’s important to discuss this with your Course Coordinator to understand the implications and plan accordingly.
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Choosing a specialisation
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Review the subjects you have completed
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Book a time with your course coordinator
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Make a plan for your future enrolment
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Enrol in your subjects
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Accept the challenge.
Next steps
Current students
Create an enrolment plan now: meet with your Course Coordinator to create an enrolment plan and discuss the subjects you will need to take.